The singer took to Instagram to express her surprise after entering a backstage room decorated with balloons and banners to celebrate the first anniversary of her GXVE Beauty cosmetics line.
Gwen was caught away by the thoughtful gift and was joined by Blake and other friends, including GXVE ambassadors, who all lifted a glass of champagne to salute her outstanding achievement.
Gwen may be heard saying repeatedly throughout the video, “That’s so nice.” Oh my God,” she said, praising the work that went into her celebration, which included a delicious-looking cake topped with edible GXVE items from Brown Egg Bakery.
Blake showed his love for his wife by kissing a large banner of Gwen’s face in a cheeky moment.
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Blown away by the thoughtfulness of the party planners, Gwen captioned the video: “I literally cannot believe @karabritz put together a surprise first bday for @gxvebeauty!!
“I could not dream this up – Kara, u, and the GXVER community along w my love for makeup is why I started this brand.”
Gwen unveiled her beauty company in March 2022, wowing in a number of eye-catching outfits, including a fishnet dress with a daring thigh-split.
Gwen posted a video on Instagram of herself modeling her debut collection, and she stunned with her typical strong red lip and winged eyeliner.
“Before the music, it was makeup. Bold color. Formulated clean. Highly pigmented makeup. Elevated classics. Performance that won’t miss a beat. Me, you, yours,” the tagline on the clip read.
Captioning the post, Gwen shared her excitement over the launch, writing: “So excited to FINALLY share GXVE with you!!! almost 4 years in the making … u can now get it online @sephora @sephoracanada, and in stores on March 10th. I can’t wait for you all to have it!! gx.”